{"id":63790,"date":"2023-04-04T16:07:10","date_gmt":"2023-04-04T14:07:10","guid":{"rendered":"https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/?p=63790"},"modified":"2023-04-11T17:41:41","modified_gmt":"2023-04-11T15:41:41","slug":"lancement-de-lobservatoire-2023-de-la-visite-dentreprise","status":"publish","type":"post","link":"https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/2023\/04\/04\/lancement-de-lobservatoire-2023-de-la-visite-dentreprise\/","title":{"rendered":"Lancement de l&rsquo;observatoire 2023 de la visite d&rsquo;entreprise !"},"content":{"rendered":"\n<p class=\"is-style-normal\"><\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 41%\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" width=\"424\" height=\"600\" data-src=\"https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/wp-content\/uploads\/sites\/2\/2023\/04\/communiquepressenational-page-001-1086x1536-1-424x600.jpg\" alt=\"\" class=\"wp-image-63806 size-medium\" data-srcset=\"https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/wp-content\/uploads\/sites\/2\/2023\/04\/communiquepressenational-page-001-1086x1536-1-424x600.jpg 424w, https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/wp-content\/uploads\/sites\/2\/2023\/04\/communiquepressenational-page-001-1086x1536-1-848x1200.jpg 848w, https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/wp-content\/uploads\/sites\/2\/2023\/04\/communiquepressenational-page-001-1086x1536-1-636x900.jpg 636w, https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/wp-content\/uploads\/sites\/2\/2023\/04\/communiquepressenational-page-001-1086x1536-1-200x283.jpg 200w, https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/wp-content\/uploads\/sites\/2\/2023\/04\/communiquepressenational-page-001-1086x1536-1-42x60.jpg 42w, https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/wp-content\/uploads\/sites\/2\/2023\/04\/communiquepressenational-page-001-1086x1536-1.jpg 1086w\" sizes=\"(max-width: 424px) 100vw, 424px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"is-style-normal\">L\u2019association assure 3 missions&nbsp;: la communication, l\u2019animation du r\u00e9seau national et l\u2019accompagnement des entreprises et des territoires pour d\u00e9velopper et professionnaliser la visite d\u2019entreprise en France. <\/p>\n\n\n\n<p class=\"is-style-normal\"><strong>L\u2019observatoire de la fili\u00e8re est au c\u0153ur de ses actions de communication. <\/strong>Tous les 2 ans, Entreprise et D\u00e9couverte interroge les entreprises sur leur activit\u00e9 de visite (organisation, fr\u00e9quentation, promotion\u2026). Depuis 5 ans, nous d\u00e9clinons ces r\u00e9sultats par <a href=\"https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/lassociation\/lobservatoire\/les-observatoires-regionaux\/\">r\u00e9gion<\/a> et par grandes fili\u00e8res (agroalimentaire, industrie, artisanat et m\u00e9tiers d\u2019art).<\/p>\n\n\n\n<p class=\"is-style-normal\"><\/p>\n\n\n\n<p class=\"is-style-normal\">Cette ann\u00e9e, la base d\u2019entreprise sond\u00e9e s\u2019est largement \u00e9toff\u00e9e gr\u00e2ce au travail de recensement que nous avons men\u00e9 dans le cadre de <a href=\"https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/lassociation\/lappel-a-projet\/\" target=\"_blank\" rel=\"noreferrer noopener\">l\u2019appel \u00e0 projet Tourisme de savoir-faire.<\/a> C\u2019est \u00e0 partir de ce nouveau recensement que nous pouvons entreprendre le recueil et l\u2019analyse des donn\u00e9es pour l\u2019observatoire 2023.<\/p>\n\n\n\n<p class=\"is-style-normal\"><\/p>\n<\/div><\/div>\n\n\n\n<p class=\"is-style-normal\"><\/p>\n\n\n\n<h4>Les objectifs de l&rsquo;observatoire 2023 <\/h4>\n\n\n\n<p class=\"is-style-normal\"><\/p>\n\n\n\n<p class=\"is-style-normal\"><strong>L\u2019enjeu de cet observatoire <\/strong>est important pour le d\u00e9veloppement du tourisme de savoir-faire&nbsp;:<\/p>\n\n\n\n<ul><li>Marquer un tournant de la fili\u00e8re <strong>10 ans apr\u00e8s le premier recensement<\/strong> (chiffres 2012) et au terme des 3 ans de l\u2019appel \u00e0 projet;<\/li><li>Lancer <strong>une grande campagne de communication<\/strong>, aupr\u00e8s de tous les acteurs et notamment aupr\u00e8s de la presse fran\u00e7aise (nationale et PQR) et internationale <strong>renfor\u00e7ant ici le r\u00f4le d\u2019exception culturelle de la France sur le tourisme de savoir-faire; <\/strong><\/li><li><strong>Disposer d\u2019une base compl\u00e8te, pr\u00e9cise et actualis\u00e9e<\/strong> pour d\u00e9finir nos politiques de d\u00e9veloppement et de professionnalisation : action de promotion \u00e0 mettre en place en France et \u00e0 l\u2019international, secteurs d\u2019activit\u00e9s \u00e0 travailler, territoires \u00e0 privil\u00e9gier\u2026<\/li><li><strong>Poursuivre et amplifier la dynamique engag\u00e9e<\/strong> via les tr\u00e8s bons chiffres de l\u2019offre et des potentiels dans tous les territoires \/ secteurs d&rsquo;activit\u00e9<\/li><li><strong>Articuler la Visite d\u2019entreprise avec tous les sujets fort d\u2019actualit\u00e9 et d\u2019avenir<\/strong>&nbsp;: la valorisation du travail et des salari\u00e9s, les engagements RSE, le fabriqu\u00e9 fran\u00e7ais et local, les circuits court, le tourisme durable\u2026.<\/li><\/ul>\n\n\n\n<p class=\"is-style-normal\"><\/p>\n\n\n\n<p class=\"is-style-normal\"><\/p>\n\n\n\n<h4>Acc\u00e9der aux questionnaires 2023 <\/h4>\n\n\n\n<p class=\"is-style-normal\"><\/p>\n\n\n\n<p class=\"is-style-normal\"><\/p>\n\n\n\n<p class=\"is-style-normal\"><\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-image-fill\"><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/wp-content\/uploads\/sites\/2\/2023\/04\/1247695-activites-et-metiers-a-la-centrale-nucleaire-du-bugey-ain-01-799x1200.png);background-position:50% 50%\"><img loading=\"lazy\" width=\"799\" height=\"1200\" data-src=\"https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/wp-content\/uploads\/sites\/2\/2023\/04\/1247695-activites-et-metiers-a-la-centrale-nucleaire-du-bugey-ain-01-799x1200.png\" alt=\"\" class=\"wp-image-63885 size-full\" data-srcset=\"https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/wp-content\/uploads\/sites\/2\/2023\/04\/1247695-activites-et-metiers-a-la-centrale-nucleaire-du-bugey-ain-01-799x1200.png 799w, https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/wp-content\/uploads\/sites\/2\/2023\/04\/1247695-activites-et-metiers-a-la-centrale-nucleaire-du-bugey-ain-01-399x600.png 399w, https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/wp-content\/uploads\/sites\/2\/2023\/04\/1247695-activites-et-metiers-a-la-centrale-nucleaire-du-bugey-ain-01-599x900.png 599w, https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/wp-content\/uploads\/sites\/2\/2023\/04\/1247695-activites-et-metiers-a-la-centrale-nucleaire-du-bugey-ain-01-1022x1536.png 1022w, https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/wp-content\/uploads\/sites\/2\/2023\/04\/1247695-activites-et-metiers-a-la-centrale-nucleaire-du-bugey-ain-01-200x300.png 200w, https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/wp-content\/uploads\/sites\/2\/2023\/04\/1247695-activites-et-metiers-a-la-centrale-nucleaire-du-bugey-ain-01-40x60.png 40w, https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/wp-content\/uploads\/sites\/2\/2023\/04\/1247695-activites-et-metiers-a-la-centrale-nucleaire-du-bugey-ain-01.png 1278w\" sizes=\"(max-width: 799px) 100vw, 799px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"is-style-normal has-normal-font-size\"><\/p>\n\n\n\n<ul><li>Questionnaire <a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSew7wvozmOYV61zVvzN2ijxKbc1EvxyTFiSTk6I07FmDQ2onw\/viewform\" target=\"_blank\" rel=\"noreferrer noopener\">Auvergne-Rh\u00f4ne-Alpes<\/a><\/li><li>Questionnaire <a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLScMW7CItw1lHDAmavTOs5xZBUJA3vq1zx_wMW6ScqDLeyBU8w\/viewform\" target=\"_blank\" rel=\"noreferrer noopener\">Bourgogne Franche-Comt\u00e9<\/a><\/li><li>Questionnaire <a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLScIBfj4VVu1KsBLz_koxPslv6AW9h6kHGO9jBFjEZKio3zRTg\/viewform\" target=\"_blank\" rel=\"noreferrer noopener\">Bretagne<\/a><\/li><li>Questionnaire <a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSfKw4Z19QPvvUJfs_cbm0kblEiVnd63qpuGhnK24e6XktOZGA\/viewform\" target=\"_blank\" rel=\"noreferrer noopener\">Centre-Val de Loire<\/a><\/li><li>Questionnaire <a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSerdvAq7_OgeKyAOG44LXk6GMjZfd5f6Az4lt1MP3haxpUeBg\/viewform\" target=\"_blank\" rel=\"noreferrer noopener\">Grand Est<\/a><\/li><li>Questionnaire <a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSfKEnd1oj1tYp8x3Ep3pTIqEZJimkdnVI9Mkb9dfdk3DDbx3Q\/viewform\" target=\"_blank\" rel=\"noreferrer noopener\">Hauts-de-France<\/a><\/li><li>Questionnaire <a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSdE5vYFOmj3ZJ3DYM433lYSQHXrsXgm2XklyEmB6V_9wNlaYg\/viewform\" target=\"_blank\" rel=\"noreferrer noopener\">Nouvelle-Aquitaine<\/a><\/li><li>Questionnaire <a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSdoRJLq6cYB4qmp0cq0RX33umPvZcrnB3EP_uwQGHr9wu9rYw\/viewform\" target=\"_blank\" rel=\"noreferrer noopener\">Normandie<\/a><\/li><li>Questionnaire <a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSfe7DI5TJbO2PRcAK5TQ3B4JQxYMccmj1exGmzctBu7jPWpzg\/viewform\" target=\"_blank\" rel=\"noreferrer noopener\">Occitanie<\/a><\/li><li>Questionnaire <a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSc0fLRD-NnxUmOSlGI16NON6piruXAfGz76yHSeDwsWF1tjxA\/viewform\" target=\"_blank\" rel=\"noreferrer noopener\">Pays de la Loire<\/a><\/li><li>Questionnaire <a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSf84PwYP-bivfTf09Z0vCI7bb3a3omAPVLJqRpg93C0yAw6sA\/viewform\" target=\"_blank\" rel=\"noreferrer noopener\">Provence-Alpes-C\u00f4te d&rsquo;Azur<\/a> <\/li><\/ul>\n<\/div><\/div>\n\n\n\n<p class=\"is-style-normal\"><\/p>\n\n\n\n<p class=\"is-style-normal\"><\/p>\n\n\n\n<p class=\"is-style-normal\"><\/p>\n\n\n\n<h4><strong>Les partenaires de l&rsquo;observatoire 2023<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1200\" height=\"343\" data-src=\"https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/wp-content\/uploads\/sites\/2\/2023\/04\/observatoire-2023_logos-partenaires-1-1200x343.png\" alt=\"\" class=\"wp-image-63917\" data-srcset=\"https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/wp-content\/uploads\/sites\/2\/2023\/04\/observatoire-2023_logos-partenaires-1-1200x343.png 1200w, https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/wp-content\/uploads\/sites\/2\/2023\/04\/observatoire-2023_logos-partenaires-1-600x171.png 600w, https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/wp-content\/uploads\/sites\/2\/2023\/04\/observatoire-2023_logos-partenaires-1-900x257.png 900w, https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/wp-content\/uploads\/sites\/2\/2023\/04\/observatoire-2023_logos-partenaires-1-1536x439.png 1536w, https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/wp-content\/uploads\/sites\/2\/2023\/04\/observatoire-2023_logos-partenaires-1-200x57.png 200w, https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/wp-content\/uploads\/sites\/2\/2023\/04\/observatoire-2023_logos-partenaires-1-210x60.png 210w, https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/wp-content\/uploads\/sites\/2\/2023\/04\/observatoire-2023_logos-partenaires-1.png 2048w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"is-style-normal\"><\/p>\n\n\n\n<p class=\"is-style-normal\"><\/p>\n\n\n\n<p class=\"is-style-highlight has-medium-font-size\">&gt; En savoir plus sur <a href=\"https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/lassociation\/lobservatoire\/\" target=\"_blank\" rel=\"noreferrer noopener\">l&rsquo;observatoire<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019observatoire national de la fili\u00e8re est une mission importante d\u2019Entreprise et D\u00e9couverte. Ce sont les seules donn\u00e9es recueillies permettant d\u2019\u00e9valuer le d\u00e9veloppement de la fili\u00e8re et d\u2019en faire la promotion. <\/p>\n","protected":false},"author":1160,"featured_media":63885,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_relevanssi_hide_post":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"63293,61752,62474,61450,63016,62843","_relevanssi_noindex_reason":""},"categories":[20],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"L\u2019observatoire national de la fili\u00e8re est une mission importante d\u2019Entreprise et D\u00e9couverte. 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