{"id":63144,"date":"2022-05-17T15:04:00","date_gmt":"2022-05-17T13:04:00","guid":{"rendered":"https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/?p=63144"},"modified":"2022-06-28T15:49:04","modified_gmt":"2022-06-28T13:49:04","slug":"cet-ete-on-se-retrouve-a-latelier-campagne-2022","status":"publish","type":"post","link":"https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/2022\/05\/17\/cet-ete-on-se-retrouve-a-latelier-campagne-2022\/","title":{"rendered":"Cet \u00e9t\u00e9 on se retrouve \u00e0 l&rsquo;atelier !   Campagne 2022"},"content":{"rendered":"\n<p class=\"is-style-highlight\"> <strong>\u201cCet \u00e9t\u00e9, on se retrouve \u00e0 l\u2019atelier.<\/strong> La visite d&rsquo;entreprise, l&rsquo;autre tourisme <strong>\u201d<\/strong> une invitation \u00e0 d\u00e9couvrir la France autrement <\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<p>La visite d\u2019entreprise (ou tourisme de savoir-faire) est une <strong>exception fran\u00e7aise<\/strong>. 2000 entreprises* embl\u00e9matiques du savoir-faire fran\u00e7ais ouvrent les portes de leurs usines et de leurs ateliers de production partout en France.<\/p>\n\n\n\n<p>15 millions de visiteurs &nbsp;y sont accueillis chaque ann\u00e9e. L\u2019affiche de la campagne illustre cette <strong>d\u00e9couverte <\/strong>de la France des <strong>savoir-faire,<\/strong> des m\u00e9tiers d\u2019art \u00e0 l\u2019industrie.<\/p>\n\n\n\n<p>La visite d\u2019entreprise est une <strong>exp\u00e9rience <\/strong>humaine unique et authentique. C\u2019est une <strong>immersion<\/strong> dans les ateliers de production, au <strong>contact direct des travailleurs<\/strong>. Ce visuel montre le partage entre les visiteurs, et les femmes et hommes au travail.<\/p>\n\n\n\n<p>Le tourisme de savoir-faire est <strong>un tourisme culturel. <\/strong>Il est<strong> inclusif, <\/strong>Interg\u00e9n\u00e9rationnel et populaire. Il int\u00e9ressetous les publics. Le visuel de notre campagne illustre cette r\u00e9alit\u00e9.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-large\"><img data-src=\"https:\/\/www.entrepriseetdecouverte.fr\/wp-content\/uploads\/2022\/05\/copie-de-affichewebversion_entreprise_et_decouverte-affiche-849x1200.png\" alt=\"\" class=\"wp-image-83194\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><strong>Engag\u00e9<\/strong>, le tourisme de savoir-faire est un tourisme de proximit\u00e9. Il incite \u00e0 une consommation plus locale et responsable. Les visiteurs d\u00e9couvrent les savoir-faire pr\u00e8s de chez eux et s\u2019engagent aux c\u00f4t\u00e9s des entreprises de leurs territoires.<\/p>\n\n\n\n<p><strong>F\u00e9d\u00e9rative et participative<\/strong>, cette campagne multicanal (radio, presse, digitale, affichage) sera d\u00e9clin\u00e9e du 19 mai \u00e0 la fin de l\u2019\u00e9t\u00e9 partout en France.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/drive.google.com\/drive\/folders\/1HLIgQHA1-qC_ZD6Mu_Y8DbkbvpmMl-Qw?usp=sharing\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Consulter le kit de communication<\/strong><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-src=\"https:\/\/www.entrepriseetdecouverte.fr\/wp-content\/uploads\/2022\/05\/linkedin-cover_1350x220-1200x212.png\" alt=\"\" class=\"wp-image-83209\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\u201cCet \u00e9t\u00e9, on se retrouve \u00e0 l\u2019atelier. La visite d&rsquo;entreprise, l&rsquo;autre tourisme \u201d une invitation \u00e0 d\u00e9couvrir la France autrement La visite d\u2019entreprise (ou tourisme de savoir-faire) est une exception fran\u00e7aise. 2000 entreprises* embl\u00e9matiques du savoir-faire fran\u00e7ais ouvrent les portes de leurs usines et de leurs ateliers de production partout en France. 15 millions de [&hellip;]<\/p>\n","protected":false},"author":72,"featured_media":63146,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_relevanssi_hide_post":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"61752,63016,62363,62002,61583,60354","_relevanssi_noindex_reason":""},"categories":[1,21],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"\u201cCet \u00e9t\u00e9, on se retrouve \u00e0 l\u2019atelier. La visite d&#039;entreprise, l&#039;autre tourisme \u201d une invitation \u00e0 d\u00e9couvrir la France autrement La visite d\u2019entreprise (ou\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/2022\/05\/17\/cet-ete-on-se-retrouve-a-latelier-campagne-2022\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cet \u00e9t\u00e9 on se retrouve \u00e0 l&#039;atelier !  Campagne 2022 - Espace Pro\" \/>\n<meta property=\"og:description\" content=\"\u201cCet \u00e9t\u00e9, on se retrouve \u00e0 l\u2019atelier. La visite d&#039;entreprise, l&#039;autre tourisme \u201d une invitation \u00e0 d\u00e9couvrir la France autrement La visite d\u2019entreprise (ou\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/2022\/05\/17\/cet-ete-on-se-retrouve-a-latelier-campagne-2022\/\" \/>\n<meta property=\"og:site_name\" content=\"Espace Pro\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-17T13:04:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-28T13:49:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/wp-content\/uploads\/sites\/2\/2022\/05\/post-facebook.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sol\u00e8ne Boeffard\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/#website\",\"url\":\"https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/\",\"name\":\"Espace Pro\",\"description\":\"Un site utilisant Entreprise et D\\u00e9couverte Sites\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/2022\/05\/17\/cet-ete-on-se-retrouve-a-latelier-campagne-2022\/#primaryimage\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/wp-content\/uploads\/sites\/2\/2022\/05\/post-facebook.png\",\"contentUrl\":\"https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/wp-content\/uploads\/sites\/2\/2022\/05\/post-facebook.png\",\"width\":1600,\"height\":900},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/2022\/05\/17\/cet-ete-on-se-retrouve-a-latelier-campagne-2022\/#webpage\",\"url\":\"https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/2022\/05\/17\/cet-ete-on-se-retrouve-a-latelier-campagne-2022\/\",\"name\":\"Cet \\u00e9t\\u00e9 on se retrouve \\u00e0 l'atelier ! Campagne 2022 - Espace Pro\",\"isPartOf\":{\"@id\":\"https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/2022\/05\/17\/cet-ete-on-se-retrouve-a-latelier-campagne-2022\/#primaryimage\"},\"datePublished\":\"2022-05-17T13:04:00+00:00\",\"dateModified\":\"2022-06-28T13:49:04+00:00\",\"author\":{\"@id\":\"https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/#\/schema\/person\/36549efc7397d7deb240c5047e92e7df\"},\"description\":\"\\u201cCet \\u00e9t\\u00e9, on se retrouve \\u00e0 l\\u2019atelier. La visite d'entreprise, l'autre tourisme \\u201d une invitation \\u00e0 d\\u00e9couvrir la France autrement La visite d\\u2019entreprise (ou\",\"breadcrumb\":{\"@id\":\"https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/2022\/05\/17\/cet-ete-on-se-retrouve-a-latelier-campagne-2022\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/2022\/05\/17\/cet-ete-on-se-retrouve-a-latelier-campagne-2022\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/2022\/05\/17\/cet-ete-on-se-retrouve-a-latelier-campagne-2022\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cet \\u00e9t\\u00e9 on se retrouve \\u00e0 l&rsquo;atelier ! Campagne 2022\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/#\/schema\/person\/36549efc7397d7deb240c5047e92e7df\",\"name\":\"Sol\\u00e8ne Boeffard\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/#personlogo\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/wp-content\/uploads\/sites\/2\/2022\/07\/1648625959721-96x96.jpg\",\"contentUrl\":\"https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/wp-content\/uploads\/sites\/2\/2022\/07\/1648625959721-96x96.jpg\",\"caption\":\"Sol\\u00e8ne Boeffard\"},\"url\":\"https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/author\/solene-boeffardentrepriseetdecouverte-fr\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"description":"\u201cCet \u00e9t\u00e9, on se retrouve \u00e0 l\u2019atelier. La visite d'entreprise, l'autre tourisme \u201d une invitation \u00e0 d\u00e9couvrir la France autrement La visite d\u2019entreprise (ou","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/2022\/05\/17\/cet-ete-on-se-retrouve-a-latelier-campagne-2022\/","og_locale":"fr_FR","og_type":"article","og_title":"Cet \u00e9t\u00e9 on se retrouve \u00e0 l'atelier !  Campagne 2022 - Espace Pro","og_description":"\u201cCet \u00e9t\u00e9, on se retrouve \u00e0 l\u2019atelier. La visite d'entreprise, l'autre tourisme \u201d une invitation \u00e0 d\u00e9couvrir la France autrement La visite d\u2019entreprise (ou","og_url":"https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/2022\/05\/17\/cet-ete-on-se-retrouve-a-latelier-campagne-2022\/","og_site_name":"Espace Pro","article_published_time":"2022-05-17T13:04:00+00:00","article_modified_time":"2022-06-28T13:49:04+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/wp-content\/uploads\/sites\/2\/2022\/05\/post-facebook.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Sol\u00e8ne Boeffard","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/#website","url":"https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/","name":"Espace Pro","description":"Un site utilisant Entreprise et D\u00e9couverte Sites","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"ImageObject","@id":"https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/2022\/05\/17\/cet-ete-on-se-retrouve-a-latelier-campagne-2022\/#primaryimage","inLanguage":"fr-FR","url":"https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/wp-content\/uploads\/sites\/2\/2022\/05\/post-facebook.png","contentUrl":"https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/wp-content\/uploads\/sites\/2\/2022\/05\/post-facebook.png","width":1600,"height":900},{"@type":"WebPage","@id":"https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/2022\/05\/17\/cet-ete-on-se-retrouve-a-latelier-campagne-2022\/#webpage","url":"https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/2022\/05\/17\/cet-ete-on-se-retrouve-a-latelier-campagne-2022\/","name":"Cet \u00e9t\u00e9 on se retrouve \u00e0 l'atelier ! Campagne 2022 - Espace Pro","isPartOf":{"@id":"https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/2022\/05\/17\/cet-ete-on-se-retrouve-a-latelier-campagne-2022\/#primaryimage"},"datePublished":"2022-05-17T13:04:00+00:00","dateModified":"2022-06-28T13:49:04+00:00","author":{"@id":"https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/#\/schema\/person\/36549efc7397d7deb240c5047e92e7df"},"description":"\u201cCet \u00e9t\u00e9, on se retrouve \u00e0 l\u2019atelier. La visite d'entreprise, l'autre tourisme \u201d une invitation \u00e0 d\u00e9couvrir la France autrement La visite d\u2019entreprise (ou","breadcrumb":{"@id":"https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/2022\/05\/17\/cet-ete-on-se-retrouve-a-latelier-campagne-2022\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/2022\/05\/17\/cet-ete-on-se-retrouve-a-latelier-campagne-2022\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/2022\/05\/17\/cet-ete-on-se-retrouve-a-latelier-campagne-2022\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/"},{"@type":"ListItem","position":2,"name":"Cet \u00e9t\u00e9 on se retrouve \u00e0 l&rsquo;atelier ! Campagne 2022"}]},{"@type":"Person","@id":"https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/#\/schema\/person\/36549efc7397d7deb240c5047e92e7df","name":"Sol\u00e8ne Boeffard","image":{"@type":"ImageObject","@id":"https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/#personlogo","inLanguage":"fr-FR","url":"https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/wp-content\/uploads\/sites\/2\/2022\/07\/1648625959721-96x96.jpg","contentUrl":"https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/wp-content\/uploads\/sites\/2\/2022\/07\/1648625959721-96x96.jpg","caption":"Sol\u00e8ne Boeffard"},"url":"https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/author\/solene-boeffardentrepriseetdecouverte-fr\/"}]}},"_links":{"self":[{"href":"https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/wp-json\/wp\/v2\/posts\/63144"}],"collection":[{"href":"https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/wp-json\/wp\/v2\/users\/72"}],"replies":[{"embeddable":true,"href":"https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/wp-json\/wp\/v2\/comments?post=63144"}],"version-history":[{"count":1,"href":"https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/wp-json\/wp\/v2\/posts\/63144\/revisions"}],"predecessor-version":[{"id":63145,"href":"https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/wp-json\/wp\/v2\/posts\/63144\/revisions\/63145"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/wp-json\/wp\/v2\/media\/63146"}],"wp:attachment":[{"href":"https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/wp-json\/wp\/v2\/media?parent=63144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/wp-json\/wp\/v2\/categories?post=63144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.entrepriseetdecouverte.fr\/espace-pro\/wp-json\/wp\/v2\/tags?post=63144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}